What Is Digital Marketing?

One thing I’ve heard and read about constantly since moving back to my native Scotland, is the general lack of understanding of what digital marketing is. It’s no wonder then, that businesses struggle to see the value in it.

Let’s rewind a little. The phrase “digital marketing” has become a bit of bugbear of mine, as I’m aware it has for many of our contemporaries, clients and various innocent bystanders (like my mates when I start going on about it, again). This is especially frustrating having spent more than a decade preaching the value of online communications.

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