Stuff and nonsense.
There’s so much crap in marketing. Endless drivel that bears little relevance to the majority of modern businesses.
This industry “jargon” increasingly seems to have less to do with being efficient (using shortened terms to speed up communication between professionals) and more to do with building artificial “knowledge gaps” to help consultants sell more services to unsuspecting companies.
That’s something we’re firmly against here at moment.agency. We want you to know exactly what you’re paying us for, so we can all celebrate a job well done.
The Modern Marketing BS Report
That’s why we’ve created our very own modern marketing BS (yep, that’s bullsh*t) report.
We invite professionals from all walks of life to submit the marketing buzzwords they find most confusing (or annoying) via the form below.
We’ll publish these terms on a monthly basis, along with some of our own jargon-busting insights. We’ll explain what the most popular phrases mean, before deciding if we should keep them, or commit them to '“Room 101”!
So…which words do you want to examine?
Thanks for taking part. If you have any follow-up questions, please don’t hesitate to get in touch.